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YES! Sign Me Up To Get AFractional Marketing Coordinator!
The Fractional Marketing Coordinator Program is designed to help our members get the marketing oil wells that Robin has been recommending implemented with consistency.
This is for you if...
- You want to turn your marketing from chaotic, sporadic and lackluster into a strategic system that produces outcomes.
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You know you need help getting marketing done, but you don't want to have to hire, train and manage a good marketing person -- and make sure they are up to date on the latest TMT recommendations and campaigns.
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You feel you don’t need someone full time, but have no clue how to find GOOD talent who will put forth their best effort even though all you have to offer is a part-time gig.
- You need help with IMPLEMENTATION. The Fractional Marketing Coordinator is not a highly strategic Chief Marketing Officer, but a "get it done" marketing person, trained in all things Robin, who will implement a marketing plan.
The Fractional Marketing Coordinator Program requires MAP and a MAP Sherpa to make sure the marketing gets automated and accurately reported on so that we can make smart marketing decisions.
The investment rate is $2,297/month.
There is a 1-year commitment. We are sourcing, hiring and training marketing coordinators for this program and need you committed. We are also very strategic long-term when we design the marketing plans and need you committed as well.
What Your Fractional Marketing Coordinator CAN Do For You:
Campaign Coordination Services
- Assist you in setting up and implementing various campaigns (direct mail, webinar, Google 5-star review, client cross-sell, etc.) by guiding you through the campaign blueprint, establishing necessary resources and timelines, and coordinating the launch.
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Provide list-building/cleaning resources and assist you with developing an execution plan, as well as coordinate getting your list imported into your CRM properly.
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Coordinate the efforts of your webmaster, Sherpa, list cleaner, graphic designer, proofreader, printer, telemarketer, etc., to ensure seamless execution of your chosen marketing campaigns and strategies.
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Provide monthly campaign reporting, including e-mail open/click-through rates, webinar reports, and prospecting mailer stats.
Content Marketing Services
- Brand and prepare your monthly Prospect Hopper postcard for mailing to your farm list and unconverted leads via Vistaprint.
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Prep two Prospect Hopper blog posts and e-mail broadcasts per month to drive your farm list and unconverted leads to the blog posts on your website.
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Brand and schedule your weekly Prospect Hopper social-media posts using Canva Pro or Hootsuite.
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Coordinate with you to create, format, print, and mail your monthly print newsletter using TMT’s newsletter template and preferred vendor.
Authority And Trust-Based Marketing Services
- Collect and audit your marketing assets to ensure that your target market and unique selling proposition (USP) are clearly communicated.
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Add client testimonials to your website, testimonial booklet, and social-media posts to showcase your credibility and build trust.
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Assist with branding your free reports (by adding your information, logo, and colors), configuring and testing respective landing pages, and formatting testimonials.
Website And Online Presence Maintenance
- Conduct a monthly website audit to fix any issues found with forms, links, URLs, and QR codes that could negatively affect conversion rates.
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Audit your Google Business Profile and Apple Business listing every month and provide optimization recommendations to help you improve your online visibility.
- Review the TMT-conducted SEO optimization audit, communicate updates to your webmaster, and ensure they're completed to help you rank higher in search engine results.
What Your Fractional Marketing Coordinator CANNOT Do For You
- Graphic Design: We can add client branding and information to TMT-provided marketing collateral and templates but cannot create designs for you.
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Proofreading And Copywriting: We can spot-check documents and make light content changes to TMT templates but do not provide professional proofreading or copywriting services.
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SEO Services And Paid Digital Marketing: We cannot provide SEO services or run your paid digital marketing ads but can provide recommendations based on your TMT-conducted SEO optimization audit.
- Google And Apple Business Listings: We can audit and make recommendations to optimize your Google Business Profile and Apple Business listing monthly, but we cannot log in and manage or update them for you.
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List Building And Cleaning: We can provide resources and help you develop a list-cleaning plan but cannot compile or clean contact lists.
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Telemarketing And Appointment Setting: We cannot make outbound calls or cold-call leads on your company’s behalf.
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Hiring And Management: We cannot manage or recruit sales, marketing, or other personnel but can coordinate with your webmaster, Sherpa, list cleaner, graphic designer, proofreader, printer, telemarketer, etc.
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Retain Credit Card Information: We do not retain your company's credit card information to make purchases on your behalf.
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Final Approval: We cannot review and give the final approval on all marketing collateral and campaigns – as the business owner, you have the final approval.
The Fractional Marketing Coordinator Program requires MAP and a MAP Sherpa to make sure the marketing gets automated and accurately reported on so that we can make smart marketing decisions.
The investment rate is $2,297/month.
There is a 1-year commitment. We are sourcing, hiring and training marketing coordinators for this program and need you committed. We are also very strategic long-term when we design the marketing plans and need you committed as well.
About Your Marketing Plan
We create your Marketing Plan WITH YOU by taking into consideration your goals, your progress in the Marketing Roadmap, your budget, and our experience with strategy. There are core, foundational marketing pieces/campaigns that we will make sure are set up before moving to advanced campaigns.
Once we complete all “Level 1” pieces, your plan begins to take even more of a focused direction.We may recommend projects that are outside of the scope of what is included in your Fractional Marketing Coordinator program, but we will ALWAYS manage the entire recommended project from inception to implementation.
Projects outside of the scope are ones that incur costs outside of our control (printing, copywriting, publication, ad spend, A/V production fees, etc.). Through our partnerships, we are able to get these additional services for you at an extreme discount and will always review with you beforehand.
What Our Members Are Saying...
"Working with our Fractional Marketing Manager has been so incredibly helpful! She has gotten us organized and on task, and we are already starting to see the fruits of this organized marketing. I like that my Fractional Marketing Manager holds me accountable to move me forward in my marketing goals and keeps us focused on what we are trying to accomplish. If you are overloaded with marketing, then you need a Fractional Marketing Manager. I always wanted to hire a marketing manager, but I was unsure of the steps. Now I don’t have to!
I am very pleased!"
Greg Brainerd, Braintek, LLC
"The benefits I’ve seen from this program have been numerous, but there are two that stand out the most. The first is having a marketing concierge in the background to coordinate all the moving parts. Before I did not have time to keep track of this, and now it is all organized and managed for me. The second is that the Fractional Marketing Manager gives me peace of mind that the marketing is on point since she adds that final touch before things head out the door. The detailed reviews of our marketing have been a great help! If you want to get more marketing done, but don’t know where tto start, you need a Fractional Marketing Manager."
Eugene Hastey, CG Tech Services, Inc.
"Our Fractional Marketing Manager has helped us stay on task and gives us that nudge we need to get marketing done and out the door. She keeps track of all the deadlines and statuses of what is needed to be done to keep ME on track! I have such a more clear understanding now of the marketing and how it all works together - she brings everything all together for us!"
Maria Partridge, Lotus Management Services, Inc.
"Before getting a Fractional Marketing Manager, we had NO marketing plan and were disorganized when doing marketing. This program gives me a complete picture of our marketing, of what needs to be done AND holds me accountable to do my part. If you need someone to bring your marketing together and don’t want to have to find, hire, and manage someone, this program is for you."
Matt Disher, Southwest Networks
The Fractional Marketing Coordinator Program requires MAP and a MAP Sherpa to make sure the marketing gets automated and accurately reported on so that we can make smart marketing decisions.
The investment rate is $2,297/month.
There is a 1-year commitment. We are sourcing, hiring and training marketing coordinators for this program and need you committed. We are also very strategic long-term when we design the marketing plans and need you committed as well.
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IT Services & MSP Marketing Plans
5301 Maryland Way Suite 300 Brentwood, TN 37027Phone: 615-790-5011 | Fax: 615-595-1448 | E-mail: info@themarketingteam.com or ask@themarketingteam.com
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